DESIGN CLOTHES FOR YOGA. MESSAGE 1

Abstract

The purpose of the work is to develop of a design project of clothing for practicing yoga based on an analysis of the consumption environment. The methodological basis of the work is the principle of systemicity. The tasks assigned led to the use of an integrated approach with the method of system analysis. During the formation of requirements for clothing for yoga, an expert survey method has been used for take into account the views of consumers.  The analysis of the products range for yoga in the modern market for goods has been performed, advantages and disadvantages have been identified. It has been established that most types of yoga clothing are general purpose sports clothing, which suitable for different sports, and home clothing.  The analysis of the consumption environment has been performed on the basis of a study of human movements during yoga. In order to take into account the views of consumers a questionnaire survey of experts (yoga trainers and practicing yoga people) regarding the range of products, the type of materials, their raw materials, silhouette and colors of clothes and the ranking of  consumer  requirements  for  yoga  clothing  has  been  conducted.  The  main  approaches  and requirements for the design of yoga clothes have been formed on the basis of the questionnaire results. A design project for a yoga suit has been proposed, which consists of a sweater and trousers -"Afghani". The role of color in yoga culture has been analyzed. On the front of sweater the colors spectrum has been reflected symbolically in the order that corresponds to the colors of the person seven chakras, in order to facilitate the isualization of chakras color in the space for beginner yogis during the asanas performance.