Vol 31, No 1 (2020)

DOI: https://doi.org/10.30857/2415-3206.2020.1

Table of Contents

90 YEARS – HISTORICAL FORMATION OF BRAND CAPITAL OF KYIV NATIONAL UNIVERSITY OF TECHNOLOGIES AND DESIGN (KNUTD)
Ivan M. Gryshchenko
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9-24
IMPROVEMENT OF THE PUBLIC-PRIVATE PARTNERSHIP SYSTEM IN THE ROAD TRANSPORT SERVICES MARKET
Danyil V. Laponoh
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25-37
NATIONAL INNOVATIVE TRANSPORT HUB AS A SYSTEM OF STATE REGULATION OF INNOVATIVE DEVELOPMENT OF TRANSPORT INFRASTRUCTURE
Oksana I. Dmytriieva
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38-48
HUMAN CAPITAL MANAGEMENT IN HIGHER EDUCATION INSTITUTIONS
Roman Yu. Kozhushko
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49-56
USE OF PRICE MARKETING IN EXHIBITION ACTIVITIES
Nina A. Krakhmalova
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57-66
MANAGEMENT OF BRANDS’ PORTFOLIO POSITIONING OF DOMESTIC ENTERPRISES
Pavlo M. Dudko
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67-77
UNIVERSITY REBRANDING AS AN EFFECTIVE TOOL OF COMPETITION
Valeriia G. Shcherbak, Oleg O. Shevchenko
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78-86
THE CURRENT STATE OF INNOVATION AND TECHNOLOGY TRANSFER IN UKRAINE
Оlena М. Nifatova, Vladyslav V. Sviatetskyi
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87-96
INTERNATIONAL BRANDING AS A TOOL OF INTEGRATED BUSINESS STRUCTURES DEVELOPMENT IN UKRAINE
Valeriia G. Shcherbak, Ilona O. Sviatetska
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97-109
METHODOLOGICAL ASPECTS OF EVALUATING THE EFFECTIVENESS OF MANAGEMENT OF INNOVATION AND INVESTMENT ACTIVITIES OF ENTERPRISES
Tetiana A. Krakhmalova
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110-124
PRIORYTETOWE KIERUNKI EFEKTYWNOŚCI ZARZĄDZANIA INNOWACYJNYM ROZWOJEM STRUKTUR INTEGROWANYCH W PODZIALE REJONÓW
Nataliia V. Izdebska
PDF (Język Polski)
125-134