THE ROLE OF FAMILY LOOK STYLE IN THE DEVELOPMENT OF THE CHILD'S PERSONALITY BASED ON FAMILY VALUES

Abstract

Purpose: to substantiate the role of family look in family upbringing of a child's personality based on traditional values. Methodology: an integrated approach was applied, questioning of parents, conversations with teachers, parents, children, methods of analysis and synthesis obtained. Style "family look" implies the presence of a unifying element in the image of the whole family. Family look emphasizes belonging to one family. Self-expression by family look is manifested through identical colors, similar patterns and common motifs in family members' prints. Options for "family look" are: 1) the same clothing in style, material; 2) a single style; 3) identical accessories; 4) a single color scale; 5) clothing for pets, dolls ect; 6) identical prints. Family look clothing can be not only for the holidays, but also for everyday look. The original style of "family look" stands out because it is a whole philosophy, where family, children and love are declared as the most important values. Results of the research: features of the “family look” style were analyzed. A parental survey was conducted to identify goals and priorities for choosing a family look clothing. Modern parents and teachers of preschool education have been found to be familiar with family look, which is a testament to the great popularity of style. Most surveyed identifi ed this style as the same clothing for parents and children. Only a small proportion of those  surveyed indicated that there were other signs of style, such as the same accessories. Psychological and pedagogical conditions of formation
of family values in the structure of the personality of the child due to the "family look" style have been determined.  Scientifi c novelty: the possibilities of "family look" style in the development of a child's personality have been identifi ed. Practical importance: baced on a creative source, author's models of women's, men's and children's clothes in the
style of “family look” were created. The results of the study can be used by workers of the fashion-industry in the formation of the range of products of light industry, and also by parents in the family upbringing of children.