ZHYGALKEVYCH, Z. M.; SHEKHOVTSOVA, A. A. INTERACTION OF COGNITIVE AND EMOTIONAL FACTORS IN THE PROCESS OF ADVERTISING MESSAGES’ INFLUENCE. Journal of Strategic Economic Research, [S. l.], n. 4, p. 43–55, 2026. DOI: 10.30857/2786-5398.2025.4.5. Disponível em: https://jrnl.knutd.edu.ua/index.php/jseconres/article/view/1908. Acesso em: 29 jan. 2026.