ZHYGALKEVYCH, Z. M.; KUZNIETSOVA, K. V. FORMATION OF BRAND IDENTITY OF THE MANUFACTURER OF YOGURT AND DESSERTS IN THE FVCG MARKET. Journal of Strategic Economic Research, [S. l.], n. 6, p. 34–46, 2025. DOI: 10.30857/2786-5398.2025.6.4. Disponível em: https://jrnl.knutd.edu.ua/index.php/jseconres/article/view/1959. Acesso em: 17 apr. 2026.