Ярмолюк, О. Я., В. Л. Сібрук, and А. Ю. Тривайло. “AGENTIC ARTIFICIAL INTELLIGENCE AS A NEW PARADIGM OF MARKETING AUTOMATION: OPPORTUNITIES, CHALLENGES AND ECONOMIC FEASIBILITY”. Journal of Strategic Economic Research, no. 6, Dec. 2025, pp. 104-13, doi:10.30857/2786-5398.2025.6.10.