1.
Zhygalkevych ZM, Shekhovtsova AA. INTERACTION OF COGNITIVE AND EMOTIONAL FACTORS IN THE PROCESS OF ADVERTISING MESSAGES’ INFLUENCE. jseconres [Internet]. 2026Jan.22 [cited 2026Jan.29];(4):43-55. Available from: https://jrnl.knutd.edu.ua/index.php/jseconres/article/view/1908