No. 4 (2025)

DOI: https://doi.org/10.30857/2786-5398.2025.4

Published: 2026-01-22

PROBLEMS OF DEVELOPMENT OF ECONOMY

VECTOR GUIDELINES FOR ADAPTIVE DEVELOPMENT OF AGRICULTURAL ENTERPRISES IN RURAL AREAS IN THE CONTEXT OF ACTIVATING INNOVATION PROCESSES

Liudmyla M. Hanushchak-Yefimenko

8-15
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ORGANIZATIONAL PRINCIPLES FOR THE FORMATION OF AN INNOVATIVE MECHANISM FOR MANAGING THE DEVELOPMENT OF AGRICULTURAL ENTERPRISES IN RURAL AREAS

Vasyl M. Matiienko

16-26
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MODERN TENDENCIES AND MANAGEMENT PROBLEMS

THE INFLUENCE OF MEDIEVAL TAVERN CULTURE ON THE CONTEMPORARY BAR EXPERIENCE IN UKRAINE AND EUROPE

Olena O. Akhmedova, Nika B. Mnychenko

27-36
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ORGANIZATION OF AN ENTERPRISE DEVELOPMENT MANAGEMENT SYSTEM IN THE CONTEXT OF THE COUNTRY'S EUROPEAN INTEGRATION

Illia M. Dubina

37-42
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INTERACTION OF COGNITIVE AND EMOTIONAL FACTORS IN THE PROCESS OF ADVERTISING MESSAGES' INFLUENCE

Zhanna M. Zhygalkevych, Anna A. Shekhovtsova

43-55
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ADVERTISING CAMPAIGN MANAGEMENT IN THE VIDEO PRODUCTION MARKET

Sergii O. Solntsev, Oleksandr O. Solovyov

56-69
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TOOLS FOR INCREASING THE COMPETITIVENESS OF AGRARIAN CLUSTERS IN THE CONDITIONS OF UKRAINE'S EUROPEAN INTEGRATION

Serhii B. Turbovets

70-79
- PDF (Українська)