No. 6 (2025)

Published: 2026-04-14

PROBLEMS OF DEVELOPMENT OF ECONOMY

TOOLKIT OF THE MECHANISM FOR ENSURING SUSTAINABLE DEVELOPMENT OF ENTREPRENEURSHIP IN THE CONDITIONS OF POST-WAR RECOVERY OF THE ECONOMY OF UKRAINE

Mykola I. Dubina

8-18
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CONCEPTUAL PRINCIPLES OF ENERGY EFFICIENCY MANAGEMENT OF AGRICULTURAL ENTERPRISES IN THE CONTEXT OF ENSURING SUSTAINABLE DEVELOPMENT USING THE CLUSTER MODEL

Serhii F. Nehoda

19-25
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METHODICAL APPROACHES TO MONITORING THE STABILITY OF THE BANKING SYSTEM OF UKRAINE IN THE CONTEXT OF FORMATION OF INVESTMENT RESOURCES OF POST-WAR RECOVERY

Denis V. Filipov

26-33
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MODERN TENDENCIES AND MANAGEMENT PROBLEMS

FORMATION OF BRAND IDENTITY OF THE MANUFACTURER OF YOGURT AND DESSERTS IN THE FVCG MARKET

Zhanna M. Zhygalkevych, Kateryna V. Kuznietsova

34-46
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MANAGEMENT SYSTEM STANDARDS: THE OVERLOOKED REVOLUTION IN UKRAINE

Petro Ya. Kalyta

47-68
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STRATEGIC ANALYSIS OF THE EFFICIENCY OF ONLINE RETAIL BUSINESS MODELS

Alla O. Kasych

69-74
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INNOVATIVE MARKETING APPROACHES TO MANAGING THE COMPETITIVENESS OF ENGINEERING COMPANIES

Dmytro V. Kolesnyk, Iryna M. Miahkykh

75-83
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DEVELOPMENT OF THE THEORY OF STRATEGIC MANAGEMENT OF SUSTAINABLE DEVELOPMENT OF AN ENTERPRISE

Kostiantyn S. Olefirenko

84-93
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DEPENDENCE OF ADVERTISING PERFORMANCE IN THE DIGITAL ENVIRONMENT ON METEOROLOGICAL FACTORS

Sergii O. Solntsev, Mykhailo Yu. Movchan

94-103
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AGENTIC ARTIFICIAL INTELLIGENCE AS A NEW PARADIGM OF MARKETING AUTOMATION: OPPORTUNITIES, CHALLENGES AND ECONOMIC FEASIBILITY

Oleksii Ya. Yarmoliuk, Victor L. Sibruk, Andrii Yu. Tryvailo

104-113
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