No. 4 (2026)

Articles

• B2B MARKETING IN THE METAVERSE

  SERGII LEBEDENKO

  8-17

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• METHODOLOGY FOR EVALUATING THE ECONOMIC EFFICIENCY OF A COMPANY'S OPERATIONS USING IT OUTSOURCING

  HLIB BUDІAKOV, NADIIA ZARITSKA

  18-34

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• SCENARIO-BASED APPROACH TO MODELING THE DEVELOPMENT OF THE PASSENGER AIR TRANSPORTATION MARKET IN TOURISM

  OLEKSII KLOK, OLEKSII POHUDA

  35-46

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• DIGITAL PLATFORM FOR TOURISM LOGISTICS MANAGEMENT: A METHODOLOGICAL APPROACH TO EFFECTIVENESS ASSESSMENT

  IHOR SVOIEVOLIN

  47-59

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• GLOBAL ECONOMIC ASYMMETRIES AS A CATALYST FOR SYSTEMIC CRISES OF HUMANITY IN THE 21ST CENTURY

  LILIIA ISMAILOVA

  60-69

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• FORMATION OF A LOYALTY SYSTEM IN THE TELECOMMUNICATIONS SERVICES MARKET

  VADYM STADNICHENKO, VLADA PETRASHEVSKA

  70-79

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• INCLUSIVE HUMAN RESOURCE POLICY IN ENSURING SUSTAINABLE DEVELOPMENT OF TOURISM AND HOSPITALITY ENTERPRISES

  TETIANA ZUBEKHINA, YULIIA SHEIKO

  80-94

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• CONCEPTUAL FOUNDATIONS OF REPUTATIONAL RISK MANAGEMENT IN HOTEL ENTERPRISES

  OLENA SUSHCHENKO, SERHII CHAIKOVSKYI

  95-107

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• THEORETICAL FRAMEWORK AND INSTITUTIONAL-ENTREPRENEURIAL CONCEPTUALIZATION OF THE CIRCULAR ECONOMY

  MARIANA SHKODA, YEHOR LANIN

  108-118

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• STRATEGIC MANAGEMENT OF INDUSTRIAL ENTERPRISE TRANSFORMATION: MARKETING AND HR DIMENSIONS

  OLENA ZAHORIANSKA, VIKTOR BABICHENKO

  119-132

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• THE SOCIAL DIMENSION OF PUBLIC DEBT AND DEBT POLICY

  NINA PETRUKHA, SERHII PETRUKHA, ROMAN MIAKOTA, MAXYM MIAKOTA

  133-148

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• TAX DETERMINATION OF LOSS ACCOUNTING AND ENTERPRISE DEPRECIATION POLICY AMIDST WARTIME ECONOMIC DESTABILIZATION

  OLENA AKYMENKO; ALLA FATENOK-TKAChUK; OLEKSII SOLOHUB

  149-159

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