PRODUCTION ACTIVITY AS MANAGEMENT IN THE SOCIO-CULTURAL SPHERE

Abstract

INTRODUCTION AND PURPOSE OF THE STUDY. The development of the modern socio-cultural sphere not only puts forward certain requirements for the effectiveness of managing this creative branch of the spiritual development of society, but also requires significant efforts in its study and training of relevant specialists. In the context of modern challenges and crisis situations, the concept of the producer as a rather new but largely central figure has not yet received appropriate official and public recognition in our country. It is this that determines the relevance of the study and analysis of production in order to identify optimal strategies for the development of its managerial potential.
METHODOLOGY OF SCIENTIFIC RESEARCH. To achieve the goal, general scientific research methods were used, including induction and deduction, comparison, analysis of scientific literature, and expert analysis.
CONCLUSIONS AND PROSPECTS FOR FURTHER RESEARCH. The conducted analysis showed that the performance of production functions within the framework of certain creative projects requires a significant number of managerial defects, as well as personal, professional and entrepreneurial qualities. The combination of these components contributes to a constant increase in the efficiency of production management.
The effectiveness of production projects is an indicator and a kind of catalyst of socio-cultural development of society. The production paradigm is a synthesis of a cultural product and its consumer, a creative and commercial component, which reveals optimal strategies for its development.
Professional production education, understanding of the creative and entrepreneurial potential of this profession, which today is spreading significantly, is an objective consequence of the development of the show industry, the spread of its spheres of existence.
That is why further studies of production activity in the structure of the socio-cultural sphere will reveal problems in its implementation, state legal regulation of production activity, methodical support, training of specialists.
KEYWORDS: production; manager; management; production activity; culture; show business; socio-cultural sphere.