FORMATION OF PREREQUISITES FOR INNOVATIVE AND INVESTMENT DEVELOPMENT OF AGRICULTURAL ENTERPRISES

Abstract

INTRODUCTION. Overcoming the deep socio-economic crisis that characterizes the current state of the economy today is possible only on the basis of radical innovation and investment activity, and above all, the development of science as the main link in innovative development.

THE HYPOTHESIS OF THE SCIENTIFIC RESEARCH is to substantiate the ability of agricultural enterprises to innovative and investment development, which is determined by comparing the innovative potential of enterprises with the optimal set of characteristics susceptible to innovations.

THE PURPOSE OF THE RESEARCH is to form the prerequisites for the innovative and investment development of agricultural enterprises.

THE METHODOLOGY OF THE SCIENTIFIC RESEARCH is to identify factors that hinder the innovative and investment development of agricultural enterprises, their neutralization and directing forces to its development. One of the main methods for research is dialectical, since all innovations are considered as a single whole. As cognitive tools in this study, the concepts of the firm, investment, innovation developed in economic science and managerialism; micro- and macroeconomic approaches; system analysis, economic and mathematical modeling; statistical analysis. Specific methods: analysis and forecasting – when assessing the management system according to various factors of influence on the development of agricultural enterprises – to compare the obtained indicators with the existing system.

CONCLUSIONS AND PROSPECTS FOR FURTHER RESEARCH. Important characteristics of agricultural enterprises susceptible to innovations are as follows: the presence of conditions for testing innovations; the possibility of organizational, personnel and financial support for innovation and investment activities; the presence of sales opportunities for promoting a new product to the market and further consolidation on it; access to scientific and technical information and the possibility of its use in innovation processes.

The readiness of agricultural enterprises for innovative development is determined by many conditions. First of all, it depends on the chosen strategic direction of innovation activity. The implementation of an innovation strategy of a certain type requires the presence of various resource and organizational support, technical and technological potential, opportunities for the dissemination of innovations, etc.

KEYWORDS: agricultural enterprises; innovations; investments; innovative potential; innovations; organizational support; resource support; technical support; technological support; strategic development; strategy.