FEATURES OF THE INFLUENCE OF THE MARKET ENVIRONMENT ON THE INNOVATIVE DEVELOPMENT OF AGRICULTURAL ENTERPRISES

Abstract

Introduction. Research and analysis of the theoretical foundations allowed to determine the relationship between scientific and technological progress, innovation processes in the economy. The dominant role in economic development is played by scientific and technological progress, the core of which is innovation. The variety of types, forms and definitions of innovations necessitates the study of the essence of innovative development of agricultural enterprises, their main features and role in a market economy.

The hypothesis of the research is to substantiate the recommendations and proposals for improving the efficiency of innovation of agricultural enterprises as a priority sector, taking into account the European integration vector of the state.

The purpose of the study is to substantiate the peculiarities of the influence of the market environment on the innovative development of agricultural enterprises.

The methodology of scientific research is general and special research methods: dialectical – for analysis and understanding of the essence and content of the categorical series "innovation", "innovation process", monographic – in highlighting the views of scientists on the research issues; strategic   analysis – to determine the priority areas for intensifying the innovative development of agricultural enterprises.

Conclusions and prospects for further research. Based on the concept of growth cycles, it can be concluded that in a market environment, the organization of innovation is associated with the division and cooperation of labor, providing the necessary resources, selection and implementation of procedures for effective implementation of the innovation cycle. Therefore, the peculiarities of the influence of the market environment on the innovative development of agricultural enterprises, in our opinion, should be considered in terms of innovation systems. Factors that create a favorable market environment that allows the surveyed enterprises to be able to make significant upgrades, determine the four attributes of the country: the conditions for the factors; state of demand; related and supporting industries; stable strategy and structure. They each and all together form the basis of the country's competitive advantages, the space that each state creates and maintains for its industries.