INNOVATION AND INVESTMENT VECTORS TO ENSURE BUSINESS DEVELOPMENT IN UKRAINE
Keywords:innovation and investment support of business development, competitiveness, innovation cycle
Introduction. The conducted research testifies to the limited possibilities of the state in the field of financing of education, basic researches and innovative activity of development of business.
The hypothesis of the research is to substantiate the recommendations and proposals for improving the efficiency of innovation in business with the possibility of multi-vector investment.
The purpose of the study is to substantiate the innovation and investment support for business development.
The methodology of scientific research is general and special research methods: dialectical – for analysis and understanding of the essence and content of the categorical series, monographic – in highlighting the views of scientists on the research issues; strategic analysis – to determine the priority areas for intensifying the innovative development of entrepreneurship.Conclusions and prospects for further research. The formation of vectors of cooperation based on the unity of science and education, business and government, namely: integration of developed strategic vectors of education; science; purposeful state policy of innovative development; bridging the institutional gap between science and education, government and business. It is determined that investment activity is one of the most important factors of sustainable growth and dynamic development of the Ukrainian economy, as it is the basis for reproduction and expansion of production and innovation potential of domestic enterprises, increasing their competitiveness and efficiency. However, the lack of a comprehensive high-performance system of innovation and investment management, adequate to the changing market environment and aimed at ensuring the rational use of investment resources, highlights the problem of improving and developing scientific and methodological approaches and tools to ensure business development, which will accelerate its social development. economic development through the investment mechanism.