Vol. 30 No. 2 (2019)

DOI: https://doi.org/10.30857/2415-3206.2019.2

Published: 2020-02-11

INTERNATIONAL MARKETING AND MARKETING AUDIT IN THE CONTEXT OF EUROPEAN INTEGRATION AND GLOBALIZATION

Oleksandr H. Zyma, Olena V. Ptashchenko, Iryna O. Shevchenko, Olena M. Afanasieva

9-25
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METHOD OF ASSESSMENT OF ENTERPRISE READY FOR OUTSOURCING IMPLEMENTATION

Oksana B. Morhulets, Olena V. Nyshenko

26-37
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THE ROLE OF INNOVATION IN THE DEVELOPMENT OF UKRAINE'S COMPETITIVE ECONOMY IN THE CONTEXT OF GLOBALIZATION

Valeriia G. Shcherbak, Daria Varenyk

38-50
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SWOT ALTERNATIVE STRATEGIES AS A MARKETING POLICY TOOL OF BANK ALLIANCE JSC

Vita I. Dovbush

51-61
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CLUSTER EDUCATION MANAGEMENT CONCEPT THROUGH THE PRISM OF FINANCIAL RISK OPTIMIZATION AND RESOURCE SUPPORT

Polina V. Puzyrova

62-74
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REGULATORY PROVISION OF PUBLIC PROCUREMENT SYSTEM IN THE CONTEXT OF EUROPEAN INTEGRATION OF UKRAINE

Lyubov V. Murovana

75-85
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PUBLIC–PRIVATE PARTNERSHIP AS AN EFFECTIVE TOOL FOR STATE REGULATION OF INNOVATIVE DEVELOPMENT OF TRANSPORT INFRASTRUCTURE

Oksana I. Dmytriieva

86-102
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E-COMMERCE AS A FACTOR OF INNOVATIVE DEVELOPMENT OF ENTERPRISES

Pavlo M. Dudko

103-114
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PECULIARITIES OF REFORMING THE ENERGY RESOURCES MARKET OF UKRAINE

Ivan V. Solonenchuk

115-127
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RESEARCH ON THE POSSIBILITY OF INNOVATIVE INTEGRATION OF UKRAINE AND THE EU

Valeriia G. Shcherbak

128-136
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WORLD EXPERIENCE OF FRANCHISING RELATIONS

Nataliia V. Kulak

137-146
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