INNOVATION RECEPTIVITY OF COMPANIES TO DEVELOPMENT IN CHANGING ENVIRONMENT

Samira T. Piletska, Iryna M. Miahkykh

Abstract


The paper reveals the role of innovation receptivity along with presenting its model and exploring the readiness of enterprises to innovate. Thus, the need to assess the innovation receptivity of Ukrainian enterprises to reduce risk in management decisions on enterprise innovative development is substantiated. The research identified the key barriers to continuous innovation development that require integrated solutions.


Keywords


innovation; innovative development; innovation receptivity; readiness to innovative development; innovative potential; innovative process.



DOI: https://doi.org/10.30857/2413-0117.2017.6.14

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