APPLICATION OF CLUSTER ANALYSIS TECHNIQUES FOR SURVEY DATA PROCESSING IN THE EVALUATION OF CORPORATE SOCIA RESPONSIBILITY OF PHARMACEUTICAL COMPANIES

Oleksii V. Baula

Abstract


The article presents the research findings on the application of cluster analysis methods for survey data processing in the evaluation of corporate social responsibility of pharmaceutical companies. Based on the analysis results, the key trends in the development of pharmaceutical companies have been identified. It is argued that assessment of corporate social responsibility of pharmaceutical companies affects the development of the national economy, thus it should be systematic and comprehensive as well as account for both quantitative and qualitative aspects.


Keywords


cluster analysis; questionnaires; corporate social responsibility.



DOI: https://doi.org/10.30857/2413-0117.2017.6.4

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