CLUSTER COMPETITIVE ADVANTAGES AS A DRIVING FACTOR IN INCREASING THE INVESTMENT ACTIVITY OF INNOVATIVE ENTREPRENEURSHIP

Abstract

In the context of globalization and international competition, the stability of the national economy is determined by the ability of the country's enterprises to compete in the world market. At the same time world experience demonstrates the ability to achieve and maintain high competitiveness of the country, region, enterprise based on the cluster approach. In this connection, the purpose of the article is to systematize the competitive advantages of the cluster as a factor in increasing the investment activity of innovative enterprises-members of the cluster. In the course of the research, general scientific theoretical methods were used: system analysis – to clarify the main categories of research; abstract-logical method – for the implementation of theoretical generalizations and conclusions about the essence of the innovation cluster and its competitive advantages, graphical method – for visual presentation of theoretical and analytical material on the reflection of the competitive advantages of innovation clusters and their importance for the investment activity of enterprises-members of the cluster. The article defines the role of the innovation cluster in the formation of competitive advantages for the government, enterprises-members of the cluster and the society of the country. The authors describe the external and internal competitive advantages for innovative enterprises within a cluster association. The proposed characteristic of competitive advantages of an innovation cluster can be used by its participants in the process of regulating the activity of the cluster and enhancing their investment activity.