Вікторія В. Прохорова, Вікторія І. Чобіток


The article examines the contemporary issues of enhancing management processes and building an effective business model for enterprises. In particular, it is argued that in modern economic realia, human resources potential has not become of paramount importance as evidenced by its slow positive development dynamics, the lack of effective motivational vector perspectives, focus to a certain comfort level or indicators of happiness, etc. The findings have revealed that most of modern innovative research studies basically refer to boosting the digitalization process, thus reducing the role and significance of a human. However, in a specific time period, effective development of digital technologies and facilitation of management process intellectualization are greatly affected by the availability of human resources potential. The study asserts that an effective motivation system is a fundamental basis for designing an enterprise business model able to enhance its competitiveness. Apparently, it is noted that the majority of Ukrainian industrial enterprises lack or have poorly defined adequate mechanisms for developing an effective motivation system to respond to modern challenges which provides implications for further research. This study also presents an in-depth analysis of meaningful theories of employee motivation and explores the domestic and global employee motivation practices. The authors suggest a motivational mechanism of developing and utilizing collective intelligence to ensure holistic development of enterprises based on a human-centered approach and effective management decisions on building and implementing the benefits of collective intelligence which will give an impetus to balanced managerial effects by using a range of organizational, economic and social tools as the drivers for creating effective business models in competitive markets, and which will lay the basis for the reproduction process at all levels in the context of managing holistic development of enterprises. It is argued that the current incentive systems used at domestic enterprises in Ukraine do not meet international trends and best practice. Thus, a conclusion has been made that Ukrainian industrial enterprises should design a relevant system of values, consider their personnel needs, motivate their staff, and find individual approaches to each employee. All the above will ultimately contribute to management process intellectualization as a determinant and a motivational framework for building an enterprise business model.


motivation system; incentives; personnel; holistic development management; motivational mechanism; a determinant and a motivational framework for building an enterprise business model; potential human resource



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