SYSTEMATIZATION OF THE KEY FUNCTIONS OF MANAGEMENT METHODS TO ENSURE ENTERPRISE DIVERSIFICATION AND ITS INTEGRATION DRIVEN DEVELOPMENT

Abstract

The article seeks to explore the theoretical and methodological fundamentals of enterprise management. It is emphasized that effective implementation of the enterprise diversification and integrated development process largely depends upon its effective management. Apparently, effective managerial decisions are based on timely information and its rapid processing which should rely upon relevant methodology to ensure the process of enterprise diversification and its integration driven development. The purpose of this research is to provide conceptual generalization and supporting rationale for the methodological toolkit to carry out effective implementation of the action plan towards enterprise diversification and its integrated development in the context of a ‘management functions’ classification criterion. To attain the research objectives, the following methods have been employed: classification, analogy, abstraction, grouping, analysis, and synthesis. The study provides classification of such methods as planning, arrangement, motivation, regulation and control and views them as management functions in the frameworks of enterprise diversification and integration driven development perspective, along with describing the specifics of the selected methods application. The findings offer opportunities to adapt each of the methods to the process of enterprise diversification and integrated development as well as specifies the possible outcomes resulted from implementation of each group of the selected methods to ensure and enhance the enterprise diversification and integrated development performance. It has been verified that the above type of method selection contributes to retrieve information necessary for the effective implementation of the process of enterprise diversification and integration driven development through its rational design (identifying promising business units and the need to involve additional business units of other enterprises); efficient performance (optimization of business unit activities and their relationships); smooth integration into the enterprise operation cycle; in-process control of the enterprise diversification and integrated development by timely and accurate problem identification and decision making, as well as building strategies to mitigate or eliminate their negative effects using the outcomes (data) obtained by using the respective group of methods.