ADAPTATION OF INTERNATIONAL EXPERIENCE OF EVENT MARKETING APPLICATION IN THE PRACTICE OF DOMESTIC ENTERPRISES

Authors

DOI:

https://doi.org/10.30857/2413-0117.2017.6.7

Keywords:

event marketing, marketing services, brand positioning, target audience, SWOT analysis, organizational industry.

Abstract

The article presents the research findings on adaptation of international experience of event marketing application in the practice of domestic enterprises. The strengths and weaknesses of using this system are identified. A thorough analysis of event marketing services market in Ukraine is carried out. The algorithm of event marketing implementation to foster domestic business development is presented.

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Published

2018-04-20

Issue

Section

MODERN TENDENCIES AND MANAGEMENT PROBLEMS