ESTIMATING THE ROLE OF A COSTUME IN THE SYSTEM OF RECREATIONAL AND TOURIST ATTRACTIONS

Abstract

The research aims to assess the role of the costume in the processes of recreational and tourist attractions and determine the most influential characteristics of it to attract attention and memorize visitors. The research contains a critical analysis of publications on selected topics, is based on a sociological survey, statistical processing of data. The graphical interpretation of the results of the survey was used, which allowed to assess the emotional impact of the costume on creating an atmosphere of recreational and tourist activities.  The theoretical research revealed
the  multidimensionality  of  perspective directions  of  using  the  costume  to increase the attractiveness of recreational and  tourist  activities,  namely:  with  the help of a costume it is possible to ensure
the  mobile  change  of  the  artistic-figurative  component of  already  existing recreational  and  tourist  attractions  and achieve  their  originality  and  novelty;  the costume  has  the  potential  to  use  as  a
tool for the formation of a positive image and  simulation  of  the  visual  symbol  of the  territory  with  the  interpersonal interaction of the rest with the staff of the host  tourist  organization  or  region; means of a costume possible creation of the  necessary  atmosphere  of  the  event
and  its  emotional  content.  The  leading role of the costume in providing positive emotional  perception  and  formation  of the  atmosphere  of  a  recreational  and tourist  event  is  confirmed  by  the  results of  a  questionnaire  survey  (positive answers  91.1%  of  respondents).  The  key characteristics  of  the  costume  to  attract attention  to  the  opinion  of  the respondents  is  the  originality,  as  well  as unusual shape, refinement, brightness of colors,  understandable  conceptual decision,  decorative.  Attractive  costume is  the  main  complex  indicator  of  the
properties  of  a  suit,  which  includes  a number  of  characteristics  that  provide  a positive  emotional  (sensory)  perception of the artistic image of a participant in a recreational and tourist event.