ARTISTIC TRICKS IN THE PHOTOS OF PHILIP HALSMAN

Abstract

The purpose of the article is to investigate the peculiarities of creativity and achievements of the well-known American photographer Philip Halsman as an important design experience, to study the inventive composite elements, means and techniques.  The  methodology  of  the  study  is  a complex  art  criticism  and  cultural  analysis  of  the formulation  of  F.  Halsman,  the  study  of  his photographs of the 40's and 60's, which became the expression  of  the  proposed  «jumpologos»  theory master,  historical-cultural  and  historical-biographical  review  of  the  facts  of  his  creative biography,  which  allows  us  to  determine  the
significance  of  the  artist's  work  for  design development.  
As a result of scientific research, a series of ideas  that  influenced  the  creation  of  creative tools  and  techniques  F.  Halsman  have  been
reproduced,  have  led  to  the  emergence  of  portrait patterns,  recognized  later  in  the  models  of originality, creativity, designer approach.