Т. В. Басенко, О. В. Біла, Н. В. Садретдінова


To conduct a benchmarking analysis of the physical wear out  of clothes and their actual period of using  for  identify the impact of “Fast Fashion”  on domestic consumer market as a factor
of environmental pollution. Methods. A number of methods and means of scientifi c research have been used in work, such as
analysis of information sources, sociological research, experimental research, statistical processing. Results and conclusions. In order to determine the average term of clothing use, a sociological survey of a target consumers group was conducted, which results analysis showed that the wardrobe
of a modern woman of a younger age group is completely updated every two years. The duration of using has increased with age. Such trends are due to the "fast fashion" expansion, which leads to an increase environmental pollution. According to the results of experimental studies of clothes resistance
for T-shirts and comparison of their values with normative, it was established that garments have a signifi cantly longer physical endurance resource. This was also confi rmed as a result of an analysis o f the wear out dynamics of clothing over the years. Therefore, to create the preconditions for the sustainable
consumption of clothing, it is important to inform consumers about recommended lifetime for its. Scientifi c novelty. A benchmarking  analysis of the physical wear out  of clothes  and their  actual
period of using, obtained by the results of a survey of the target consumer group. The obtained in this work results serve as a prerequisite for the development of methods for determining the durability of clothing based on the results of experimental research of wear resistance indicators. This work also makes a signifi cant contribution to the promotion of sustainable consumption of garment.

DOI: https://doi.org/10.30857/2706-5898.2020.1.2


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