Aesthetic issues in the design of multimedia virtual exhibition spaces

Abstract

The relevance of the study was determined by the digitisation of the museum sector and the growing
role of virtual exhibitions in preserving cultural heritage. At the same time, digital technologies create aesthetic
challenges that affect the quality of the user experience, making the study of the aesthetics of virtual exhibitions
relevant for modern design. The aim of the study was to analyse and identify the main aesthetic problems in the
design of digital museum spaces, analyse effective design solutions, and formulate practical recommendations for
improving the user experience. The methodological basis of the study was a comparative and visual analysis of
various types of virtual exhibition examples, from two-dimensional websites to three-dimensional tours and virtual
reality galleries. For an objective analysis, twelve cases of virtual museums were considered, classified according
to their presentation format. The results of the study revealed the existence of typical aesthetic problems, such as
overloaded or chaotic composition, incorrect use of colours, unadapted typography, mismatched object scales, and
ineffective interactivity. These shortcomings lead to a decrease in emotional engagement, cognitive load, and the
duration of users’ stay in digital spaces. At the same time, the analysis revealed positive design practices based on
a logical structure of space, well-thought-out navigation, harmonious colour schemes, adaptive typography, and
interactivity, which increase audience engagement and satisfaction. Platforms that combine multimedia elements
with personalised viewing routes and the ability to interact with exhibits proved to be particularly effective. The
practical value of the article lies in formulating a general vision of the issue, which will help curators, designers,
and developers of virtual exhibitions in the aesthetic optimisation of digital space