OBJECTIVE DESIGN. TERM VALIDITY

Abstract

The research covers the question of specifics in application of the term «Objective design» in theory and practice of design. The semantic significance of this term, its perception and competence in professional circles is also considered. The research includes a set of general scientific methods (historical-comparative and chronological, a method of terminological analysis), which helped to identify and consider official definitions of the term «industrial design» as well as terminological interpretations of the term «Objective design».  The  article  covers  the  question concerning  evolution  of  the  term  «industrial design»,  its  official  definitions,  including  the latter,  adopted  in  2015  by  the  ICSID Professional  Practice  Committee  at  the  29th General Assembly of this organization held in Gwangju  (South  Korea);  the  author's
translation  of  this  term  into  Russian  is  also presented.  The  originality  of  this  term  in  the territory  of  the  post-Soviet  republics  is
indicated  –  «artistic  design»  and  its application at the present stage. The semantic divergence  of  the  terms  «Industrial  Design»
and  «Product  Design»  is  also  shown; recognizes  the  fact  that  today  there  is  no official  generally  accepted  interpretation  of this  concept,  both  in  our  territories  and abroad.  The  appearance  of  the  term «Objective  design»  and  its  application  in modern  design  practice,  its  semantic significance  and  perception  in  professional circles is considered. It has been clarified that at  the  moment  there  is  no  definitely formulated  essence  of  the  term  «Objective design»,  no  differences  in  this  design  have been identified or described, and the range of objects  of  this  process  is  not  specified  in detail. Scientific novelty. In this study the scientific novelty  is  to  broaden  the  understanding  of complex consideration of design terminology at the present stage. Practical  significance.  The  results  of  the research  can  be  used  in  project  activities  of industrial  designers,  for  a  more  systematic and  effective  organization  of  relations «Consumer – Designer – Manufacturer».