TENDENCIES AND ART TECHNIQUES IN CONTEMPORARY COMIC BOOK GRAPHIC DESIGN

Abstract

Purpose.  Exploring  of  the  distinctive  features  of  modern  comics,  their  artistic  and  compositional solutions, types, main trends in American, European and Asian culture. Definition of the original formation of modern Ukrainian comics. Methodology.  The  basis  of  the  research  methodology  includes  integrated  use  of  historical  and comparative methods, system analysis, synthesis, generalization.  Results. Basing on the analysis of modern comic book content, the history of comics and its perception by the audience as a modern media text are revealed, characteristics of individual elements in comics are systematized.  The  specifics  of  the  artistic  and  compositional  system  of  modern  comics,  the  nature  of figurative  and  stylistic  techniques,  graphic  features  of  American,  European,  Asian,  Ukrainian  comics  are determined. Patterns which are inherent in comics as visual narratives of different socio-cultural parts of the world, as well as aspects that shape modern Ukrainian comics, are considered.  Scientific novelty. Characteristics of comics as an object of graphic design are determined: features of artistic and compositional design solutions in different regions of the world are systematized; leading trends in the development of specific types of comics in the United States, Europe, Asia and Ukraine are revealed.  Practical significance. Based on art analysis of comic book types and by identifying trends in their development within modern art the specifics of the further development of comics are determined and ideas for future creative projects are presented, features that have both artistic and commercial value are indicated.