DEVELOPMENT OF THE FASHION INDUSTRY AND CURRENT CHALLENGES IN TRAINING OF INDUSTRY PROFESSIONALS

Abstract

Purpose of the work lies in analyzing modern trends to determine the key areas in the development
of the fashion industry. The m ajor tendencies and prospects for development are outlined with an
emphasis on the challenges of today. The article examines modern fashion in the context of conscious
consumption: the potential for recycling and restoring clothing with a view to fostering a caring
attitude towards the environment, as well as analyzing the use of scientific breakthroughs and their
implementation in various technologies of modern manufacturing and training of industry professionals.
Metodology are based on the investigation of the historical development of the fashion market,
analysis of scientific, technical and regulatory information, production publications on the subject;
methodology of comparative analysis of special technologies for recycling and utilization of products
in the industry. The study of the peculiarities of educational activities in this segment is founded on a
systematic approach to the examination of innovative transformation processes in the education system.
Results. The research has identified and recognized the potential of Ukrainian creators and
manufacturers of the fashion industry as undiscovered: the development of the Ukrainian fashion
industry may slow down in the coming years, therefore, young designers should join forces and
set up collaborations for the sustainable development of the domestic fashion segment and focus on
building the idea of community to form competitive prices and promote new brands.
Scientific novelty . This article is the first to apply a systematic approach to a comprehensive review
and analysis of scientific works on the study of issues and current trends in the development of the
fashion industry as a component of the fashion business as a whole, as well as in connection with the
conceptual provisions of non-formal education; the article suggests further steps to modernize fashion
education: elimination of the main shortcomings of traditional forms and methods of training future
fashion professionals, taking into account the requirements of employers.
Practical value consists in bridging the contradictions in the development of the fashion industry
between theoretical messages and practical application, education and production to enhance the
quality of fashion education within the framework of contemporary forms of organized and distinctive
education. The issues and aspects of the work of fashion agencies under martial law are accentuated,
the challenges and opportunities for strengthening partnerships in the production-education sector
are addressed.