Representation of territorial-spatial identity in modern graphic design
DOI:
https://doi.org/10.30857/2617-0272.2026.1.4Keywords:
sociocultural identity, visual communication, cultural diversity, localisation, sustainability, interdisciplinarityAbstract
The research relevance is determined by growing value of territorial and spatial identity in the context of globalisation, as well as the need to identify trends and opportunities for socially influential institution of graphic design regarding the issue issue. The study aimed to substantiate the functionality of graphic design as a representative of territorial and spatial identity and to analyse methodology for implementing identification markers in design projects. The research process involved use of visual description, stylistic analysis, semiotic analysis, content analysis, classification, and comparative analysis methods. An increase in design community’s interest in local contexts has been identified, which corresponds to socially balanced position of designers in
vectors of development of modern globalised society. As a result of analysis of graphic design projects for 2021-2024, recognised by international professional communities, leading approaches and techniques for reproducing the identity of macro- and micro-spaces were identified. The study established that markers of territorial and spatial identity are evident in three ways: a single sign or a group of signs representing a material object-marker of natural environment; a space created by humans; a combination of markers of both environments with attributes typical of social actions of people in territory. The study underlined that these means reflect the levels of generalisation of territorial identity – from a single iconic sign of natural or anthropogenic origin to a complex system of symbols of tangible and intangible sociocultural connections. Levels differ in intensity of sociocultural influence on addressee, and choice is determined by project goals. The practical value of the study is determined by the use of the results by graphic designers, educators in art and design specialisations, as well as scholars in the fields of design, cultural studies, and sociology.
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