FEATURES OF DESIGN ADVERTISING POSTERS OF MODERN COMPUTER GAMES

Abstract

Consider posters as a means of advertising, artistic techniques and design solutions were used when creating them. Analysis of advertising posters of modern computer games, revealing features of their design and placement of characteristic elements: the name or logo of the game, the image of the protagonist, special details, etc. An integrated approach to the study of posters of the gaming industry was used, which made it possible to establish the features of their design and compositional solutions. The method of comparative analysis of modern advertising posters are used.  The  article  describes  the  features of  game  advertising  posters,  analyzed compositional  techniques  and  tools  used  to implement  a variety of design solutions. It has been  established  what  information  about  the product  is  usually  provided  to  users  in advertising,  the  specific  techniques  of  the graphic image and the main elements inherent in  the  posters  of  the  gaming  industry  are defined  and  presented  through  illustrative material. Scientific  novelty.  The  methods  and means  of  composite  solution  of  advertising posters  of  modern  computer  games  are investigated  and  systematized.  The  features that  distinguish  the  gaming  industry  posters from advertising other products are identified. Practical  significance.  As  a  result  of scientific research revealed: the specific features inherent to the posters of the gaming industry, techniques  of  graphic  representation  and creation  of  compositions.  The  main  elements that are used in the posters logo of the game, special  details  that  distinguish  the  game  or  its series  among  others,  types  of  compositions, lighting, angle are highlighted.