GLAMOR IN THE CONTEXT OF CLASSICAL AESTHETIC CATEGORIES AND PARACATEGORIES OF NONCLASSICAL AESTHETICS

Abstract

The purpose of the article is to reveal the essential specificity of glamor as an ambivalent artistic phenomenon in relation to classical aesthetic categories and para-categories of non-classical aesthetics. Theoretical  and methodological basis for the study were such general scientific approaches as: systemic, the use of which allowed to explore glamor as an ambivalent, multidimensional  artistic phenomenon; axiological - contributed to the definition  of  the  role  and  importance  of glamor  values  in  cultural  and  artistic transformation processes; structural-functional approach allowed to analyze the stylistic laws and  principles  of  the  formation  of  a glamorous ideal in the context of modern art. Results.  The  results  of  the  study  have  a
theoretical  significance,  which  consists  in expanding  the  subject  field  of  art  history,  in particular, glamor is considered as a category of  non-classical  aesthetics,  as  a  kind  of temporary simulacrum of a category that may eventually  be  included  in  the  categorical apparatus of the 21st century. Scientific novelty. The analysis of glamor, as an  ambivalent  artistic  and  creative
phenomenon,  which  aims  to  unify  the aesthetic ideal and symbolic values. The place of  glamor  in  the  “ruler”  of  classical  aesthetic categories  and  values  of  postmodernism  has
been  determined,  the  correlation  of  glamor with  the  artistic  and  aesthetic  essence  of  art has been revealed. Practical  significance.  The  results  contribute to  a  deeper  understanding  of  glamor  as  an artistic  phenomenon,  including  further  study of  the  essential  specifics  of  glamor  from
different  aspects  and  in  the  context  of  the relationship between the categories  «beauty» and «glamor».