FORMATION OF THE RANGE OF WOMEN'S BAGS WITH ELEMENTS OF TRANSFORMATION ON THE BASIS OF MARKETING RESEARCH

Abstract

Transformation and versatility of products is not a new phenomenon, but penetrates deeper into the
minds of consumers through modern and aff ordable technical capabilities and Internet resources.

Elements of transformation and versatility are observed in the products of various industries for the
production of non-food products. The development of multifunctionality of products takes place in the
direction and under the slogan: "From one function - to multifunctionality, from multifunctionality - to
functional completeness".
Modular design in the development of product designs - transformers of the fashion industry and its
strategic approaches, attracts the attention of experts in various fi elds and areas, traced by a chain of
specifi c actions in solving design problems, observed in the sketching and de tailed design of objects.
Pyrpose. Development of a range of multifunctional women's accessories with elements of
transformation and modular design through the use of compositional and structural elements, individual
parts-modules and designs of handbags.
Methodology. Theoretical and analytical methods of scientifi c, tec hnical and patent documentation
in the fi eld of research were used in the work. of this product.
Findings. The designs of traditional handbags for various purposes of women's range have been
studied and analyzed. Techniques and features of technology of manufacturing products, materials
and tools are studied. Factors infl uencing the formation of the ran ge of modular designs of women's
handbags have been studied. The results of marketing research on the possibility of using modules as
elements of transformation of leather products are presented.
Practical value. A line of sketches of handbags of various designs of women's range with the use of
elements of transformation has been developed, which includes expert assessment of the relevance
of its use in the manufacture of products. A sample of the product with elements of transformation
was made and tested. The use of modern standard and non-standard techniques for the production
of products of this segment, improving their quality and increasing demand for accessories of young
and creative Ukrainian designers and manufacturers is predicted.