PHYSICAL CULTURE AND SPORTS SERVICES CONTENT: CRITERIA AND COMPONENTS

Abstract

Introduction. The analysis of the research has established the lack of a clear internal logic in the construction of a set of criteria for classification services in the field of physical culture and sports. A large variety of criteria, on the one hand, provides an opportunity to get acquainted with the various components of the content of services, which is important for solving practical problems, for example, for the development of a strategy of marketing by sports organizations, the definition of target markets, or for the formation of social standards of consumption of services by the state. On the other hand, relying on such approaches to the classification of sports and sports services, it is extremely difficult to solve the tasks of scientific research. First of all, this relates to the scientific analysis of the system of market relations in the field of physical culture and sports, the nature of the functioning of subsystems or individual components of which is determined by the specific features of this or that kind of physical culture and sports services.

The purpose of the study is theoretical and methodological justification of the classification of physical culture and sports services in the context of determining the indicators of the impact of the results of professional activities on the field of physical culture and sports.

Results. The article analyzes the main approaches to the classification of sports services in order to determine the economic indicators of influence on the industry. The criteria of the classification of physical culture and sports services have been determined, which made it possible to establish a classification of physical culture and sports services, where all services are divided into physical education, physical culture and health, sports training, sports-entertainment, physical education and rehabilitation, which form these services.

Conclusions

1. It has been considered that the criteria for classification of sports services are: the social significance of needs that are satisfied as a result of the consumption of a particular service; a way of compensation for the use of services; the form of the existence of a particular service; regularity of consumption of services.

2. The classification of physical culture and sports services is defined, where all services are distributed to physical education, physical culture, health, sports and fitness, sports training, sports-entertainment, physical education and rehabilitation, and the indicators that form these services.