Management

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Vol. 43 No. 1 (2026)

View Vol. 43 No. 1 (2026)

Published: 2026-06-01

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FEATURES OF HUMAN RESOURCE MANAGEMENT IN THE SOCIOCULTURAL SPHERE UNDER MARTIAL LAW

Oleksii TONKYKH, Artem ANTONENKO, Daryna VOZNIUK

9-18
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REPUTATION RISK MANAGEMENT OF A RESTAURANT ENTERPRISE

Oleksii TONKYKH, Artem ANTONENKO, Yevhen KOTIASH

19-28
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MECHANISM OF CASCADING VALUE TRANSMISSION IN THE TEXTILE AND APPAREL INDUSTRY

Ivan SKOROKHODOV

29-39
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MAIN ORGANIZATIONAL AND ECONOMIC VECTORS OF IMPLEMENTATION OF CERTIFICATION SYSTEMS FOR MEDICAL DEVICE MANAGEMENT

Roman MYKHALKO

40-47
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FORMING A DIGITAL MARKETING STRATEGY

Zoia DEMCHUK

48-64
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ASSESSMENT OF THE EFFECTIVENESS OF MANAGEMENT OF OIL REFINERIES IN CONDITIONS OF UNCERTAINTY

Liudmyla HANUSHCHAK-YEFIMENKO

65-72
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ARTIFICIAL INTELLIGENCE IN THE PROJECT MANAGEMENT SYSTEM FOR DIGITALIZATION OF MILITARY MARKETING: PSYCHOLOGICAL MECHANISMS OF ADVERTISING INFLUENCE

Yurii HORODETSKIY

73-87
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KAIROS MARKETING: THEORETICAL SUBSTANTIATION OF THE CONCEPTUAL MODEL OF TEMPORALLY ORIENTED COMMUNICATIVE INFLUENCE

Yuriy GAVRYLECHKO, Ihor LIADSKYI

88-101
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SUBSTANTIATION OF THE PROGRAM DEVELOPMENT OF INTEGRATED STRUCTURES OF COMBINED ENTERPRISES

Oleksii BAULA

102-110
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MODELING THE INNOVATIVE DEVELOPMENT OF BUSINESS STRUCTURES IN THE CONDITIONS OF POST-WAR ECONOMIC RECOVERY

Vadym GRYTSUN

111-123
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