Vol. 38 No. 2 (2023)

DOI: https://doi.org/10.30857/2415-3206.2023.2

Published: 2024-07-25

FUNDAMENTAL PRINCIPLES OF PREDICTIVE ANALYTICS IN MARKETING

Yuri GORODETSKY

9-21
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PRODUCTION ACTIVITY AS MANAGEMENT IN THE SOCIO-CULTURAL SPHERE

Serhii MATIASH

22-31
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MANAGEMENT OF THE INNOVATIVE PROVISIONING PROCESS QUALITY OF TOURIST AND HOTEL-RESTAURANT BUSINESS SERVICES

Olena STEPANOVA, Oleksii TONKYKH

31-47
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INTEGRATIVE APPROACH AND CLUSTERIZATION AS ELEMENTS OF EFFECTIVE TOURISM INDUSTRY MANAGEMENT IN THE CONDITIONS OF SUSTAINABLE DEVELOPMENT

Oleksandra OLSHANSKA, Polina PUZYROVA, Oleg SHEVCHENKO

48-60
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THE CONCEPTUAL BASIS FOR THE FORMATION AND IMPLEMENTATION OF THE MARKETING STRATEGY FOR THE INNOVATIVE DEVELOPMENT OF ENTERPRISES IN DIGITALIZATION CONDITIONS

Olena CHERNIAVSKA, Ivan HOLOVACHOV

61-73
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PROSPECTS FOR THE DEVELOPMENT OF THE AGRICULTURAL SECTOR OF UKRAINE IN THE CONDITIONS OF POST-WAR RECOVERY

Natalia GAVKALOVA

74-84
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THE IMPORTANCE OF MARKETING INNOVATIONS AS THE BASIS OF MANAGEMENT OF THE ENTERPRISE’S COMPETITIVENESS

Olena IEVSEITSEVA, Oleksandr MIHALATII

85-95
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THE INNOVATIVE MARKETING MANAGEMENT SYSTEMS IN DIGITALIZATION CONDITIONS

Olena CHERNIAVSKA, Vitalii KAZNODII

96-106
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METHODOLOGICAL APPROACHES TO ASSESSING THE COMPETITIVENESS OF HOSPITALITY ESTABLISHMENTS

Ganna KUVIKA

107-120
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PROBLEMS OF PROFESSIONAL BURNOUT OF SCIENTIFIC AND PEDAGOGICAL WORKERS INSTITUTIONS OF HIGHER EDUCATION IN THE CONDITIONS OF WAR AND WAYS TO SOLVE THEM

Liudmyla HANUSHCHAK-YEFIMENKO, Liudmyla HALAVSKA, Oleksii BAULA, Svitlana ARABULI

121-132
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FEATURES PREPARATION OF THE PROJECT MANAGER IN THE ARCHITECTURE AND CONSTRUCTION INDUSTRY

Dmytro MAKATORA, Oleksii YASHCHENKO, Ruslan KUBANOV

133-150
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DIDGITALIZATION AND INTERNATIONAL ACCESS TO FINANCE

Volodymyr SHEVCHENKO

151-156
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FOREIGN EXPERIENCE OF MANAGING THE DEVELOPMENT OF ENTREPRENEURSHIP USING ARTIFICIAL INTELLIGENCE

Liudmyla HANUSHCHAK-YEFIMENKO, Vadym HRYTSUN

157-167
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METHODICAL APPROACHES TO THE ASSESSMENT OF STRUCTURAL PROPERTIES OF INTEGRATED BUSINESS STRUCTURES

Rafał RĘBILAS

180-190
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