DEVELOPMENT OF COMPETITIVE PERSONNEL FOR SMALL AND MEDIUM ENTERPRISES

Abstract

Introduction: One of the most important tasks of the company's activity is to achieve and maintain such a level of competitiveness, which allows us to take a stable competitor's position on the market and realize the purpose and mission that the company is planning at this stage of its development.

Hypothesis of scientific research: the personnel, being one of the main components of the enterprise, together with others, ensures its competitiveness. The competitiveness of any structural unit is determined by its competitive position, and the competitive position, in turn, is the presence of competitive advantages or competitive advantage.

The purpose of the study of the authors of this article is to identify the necessary competitive advantages of the company staff, which contribute the achievement of exclusive competence of staff, and, ultimately, the competitiveness of the enterprise as a whole.

Research methods:comparative analysis - to identify, develop and enhance competitive advantages; system analysis – to substantiate the specific features of competitive advantages of personnel; matrix – for 

positioning competitive advantages of personnel of enterprises; taxonomies – to calculate their magnitude and forecast directions of development.

Results: The acquisition, development and maintenance of competitive advantages as the basis for achieving the competitiveness of the enterprise is proposed to be considered in three directions: to achieve the competitiveness of the company's products; to achieve the competitiveness of the organization itself; to acquire certain, necessary for this organization, the exclusive competence of the personnel of the enterprise.

Conclusions: One of the prerequisites for proper development of an enterprise against the backdrop of acute competition is the formation of a strategy for personnel management that is adequate to the overall strategy of the organization, and one of the main prerequisites for the creation of an adequate competitive strategy for managing the personnel of the enterprise is the presence of competitive advantages of personnel, their identification or acquisition, development and consolidation.