CLUSTER FUNDAMENTALS FOR THE DEVELOPMENT OF INTEGRATED BUSINESS STRUCTURES

Authors

DOI:

https://doi.org/10.30857/2415-3206.2019.1.8

Keywords:

integrated business structures, branding, cluster approach

Abstract

Introduction. Nowadays, both in the world economy in a whole and in the economies of the leading countries a major role play not individual entities, but their integrated structures. Thus, over the last 5 years, sales of the 2000 largest integrated business entities from 51 countries in the world have almost doubled, accounting more than 50% of the global gross domestic product. Taking into account the mentioned above, we can say that the problem of defining cluster foundations for the development of integrated business structures is urgent.

Hypothesis of scientific research. All existing organizational forms of integrated structures vary greatly in nature, principles, goals of association, features of the organization, degree of integration of participants, the breadth of coverage of the spheres of production and economic activity, but the use of cluster principles of their organization allows to achieve a synergistic effect of development at a new level.

Aim of this research is a study of the above problems within the global economy and across Ukraine.

Methods of investigation: in the basis of the analysis procedures lies the modeling of financial and production activities of the group of companies before and after the consolidation on the basis of the cost-output model adapted to the characteristics of consolidated accounting in industrial companies.

Results. A new cluster approach to the development of integrated business structures is proposed on the basis of the author's study of world economic practice.

Conclusions: The formed matrix of estimation of degree of integration of participants of forms of separate subjects’ unification allows to choose one or another form of business integration depending on the goals which are set for them and the ways of achievement of these goals (for example, retaining or losing their legal, industrial and economic and financial independence).

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Author Biography

Pavlo M. Dudko, Kyiv National University of Technologies and Design, Ukraine

PhD, Associate Professor of Department of Entrepreneurship and Business, Kyiv National University of Technologies and Design, Ukraine

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Published

2019-09-04

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Articles