METHODOLOGICAL ASPECTS OF EVALUATING THE EFFECTIVENESS OF MANAGEMENT OF INNOVATION AND INVESTMENT ACTIVITIES OF ENTERPRISES

Abstract

Introduction. One of the complex social and economic problems facing Ukraine in the XXI century, is the urgent need to transfer the economy to a new technological base of post-industrial development. This becomes the most important condition for rapid overcoming of the technological backwardness of the country. This problem can be solved by relying on innovative technologies in production and management.

The research hypothesis. The practical implementation of tactical and operational management in accordance with the chosen strategy of innovation and investment activities of the enterprise will achieve a positive economic effect based on the optimization of technological and business processes, marketing, logistics, financial relations.

Objectives to offer methodological tools for evaluating the effectiveness of management of innovation and investment activities of enterprises.

The methodology of the study: methods of comparative analysis, rating, tabular, graphical, cluster analysis.

Results. The key feature of the proposed approach is the choice of innovation strategy based on the effectiveness of management of innovation and investment activities of enterprises, analysis of the parameters of the projected stability of the enterprise under given conditions of implementation of both product and technological and managerial innovations by attracting foreign investment.

Conclusions. Methodical tools for evaluating the effectiveness of management of innovation and investment activities of enterprises are proposed.