THE PHILOSOPHY OF SLOW FASHION AND UPCYCLING PRINCIPLES AS A BASIS FOR DEVELOPING A CAPSULE FASHION COLLECTION

Abstract

Relevance of the topic. The relevance of this topic stems from the growing importance of sustainable development and environmentally conscious consumption. The use of industrial waste (textiles, natural leather) in the production of contemporary clothing and footwear is a pressing issue today and an intriguing challenge for designers.

Research objective. The objective of this research is to examine young people’s attitudes toward phenomena such as slow fashion and upcycling technologies, as well as the practical use of industrial waste (textiles, natural leather) in the production of one-of-a-kind exclusive items and capsule collections of original designs based on creative inspiration.

Methods. The research was based on the principles of a systematic approach, experimentation, and analysis.

Results. To implement the idea, marketing research was conducted via a Google survey of respondents regarding young people’s attitudes toward the principles of slow fashion and upcycling, using established methodologies.

It was established that the issues under study are timely, as evidenced by the results of the Google survey.

Scientific novelty. This lies in the use of research findings on the consumer preferences of young people to develop a concept for a collection of contemporary design products, as well as in demonstrating, through both theoretical and practical means, the possibility of using waste materials to create exclusive fashion industry products.

Practical significance. It lies in the use of research findings on young people’s consumer preferences to develop a concept for a collection of contemporary design products, as well as in demonstrating, through theoretical and practical means, the possibility of using waste materials to create exclusive products for the fashion industry.

Practical significance. It lies in the creation of the “Savanna” collection design and the practical implementation of the process of designing and manufacturing a set of women’s apparel items from waste using modern technology. Development of the collection’s product range, production, and testing of collection samples.