CONCEPTUAL PRINCIPLES OF ASSESSING THE QUALITY OF DISTANCE LEARNING: AN IMPORTANT COMPONENT OF THE SOCIALLY RESPONSIBLE ACTIVITIES OF HIGHER EDUCATION INSTITUTIONS IN THE EDUCATIONAL SERVICES MARKET

Abstract

In the modern world, where distance learning is becoming increasingly popular, the question of the quality of this form of education is crucial for shaping the socially responsible activities of higher education institutions in the educational services market. The quality of distance learning directly affects the satisfaction of students' needs, their development, and their competitiveness in the job market, making it a relevant issue for higher education institutions. Educational institutions that ensure high-quality distance learning are building their social responsibility by creating accessible and effective educational opportunities for different student groups and promoting social inclusion. The development of technology and increasing demands for the quality of education require higher education institutions to pay attention to the quality of distance learning in order to meet modern challenges and remain competitive in the educational services market. The research hypothesis states that the quality of distance learning in higher education institutions has a direct impact on socially responsible activities and competitiveness in the educational services market. The aim of the study: identify the relationship between the quality of distance learning and the social responsibility of higher education institutions. To achieve the set goal, the following research methods will be employed: literature review, questionnaire survey, observation, and statistical data analysis. According to the results of the conducted research, a direct correlation was found between the quality of distance learning and the level of social responsibility of higher education institutions in the educational services market. It has been observed that higher education institutions providing high-quality distance learning actively shape their social responsibility by creating accessible and effective educational opportunities for various groups of students. Additionally, these institutions promote social inclusion and direct their efforts towards meeting the needs of students, thus contributing to their development and enhancing their competitiveness in the job market. Therefore, the quality of distance learning is a crucial component of the social responsibility of higher education institutions and has an impact on their reputation and success in the educational services market. The overall findings of the research highlight the importance of the quality of distance learning in shaping the social responsibility of higher education institutions in the educational services market. Higher education institutions should actively work towards improving the quality of distance learning by creating accessible and effective educational opportunities for students from diverse backgrounds. The development of this form of education will contribute to social inclusion and enhance the competitiveness of higher education institutions.