MANAGERIAL APPROACHES TO THE DEVELOPMENT OF VIRTUAL ENTREPRENEURSHIP INFRASTRUCTURE UNDER CONDITIONS OF DIGITAL ECONOMIC TRANSFORMATION AND INSTABILITY

Abstrakt

INTRODUCTION. The digital transformation of the economy and the growing level of instability are gradually reshaping the conditions of entrepreneurial activity, fostering the emergence of virtual entrepreneurship as an independent form of economic activity that operates primarily in an online environment. Under these conditions, the infrastructure of virtual entrepreneurship becomes critically important, as it ensures the integration of digital platforms, services, institutional mechanisms, and managerial solutions aimed at strengthening business resilience and adaptability. Current academic research largely focuses on the technological aspects of digitalization, while managerial approaches to the development of such infrastructure remain insufficiently explored and systematized. This creates a clear need for deeper scholarly analysis. Expanding knowledge on governance mechanisms and on the formation of conditions that enable virtual entrepreneurship is essential in the context of digital transformation and economic instability.

THE HYPOTHESIS OF THE STUDY is that the development of virtual entrepreneurship under conditions of economic instability largely depends on the level of development of its infrastructure and the quality of managerial decision-making. It is assumed that the application of coordinated managerial approaches to the development of digital platforms, services, and the institutional environment will enhance business viability and adaptability.

THE PURPOSE OF THE STUDY METHODS is to substantiate managerial approaches to the development of virtual entrepreneurship infrastructure under conditions of digital transformation and economic instability, with the aim of enhancing business resilience and adaptability.

CONCLUSIONS. The study finds that, under conditions of digital transformation and economic instability, virtual entrepreneurship operates on the basis of a support infrastructure that integrates digital platforms and services, the institutional environment, and managerial mechanisms. It is demonstrated that the development of this infrastructure is systemic in nature and depends on the coherence of stakeholders’ actions and the rules governing interaction within the digital environment. The study further substantiates that the application of systemic, ecosystem-based, and adaptive approaches enhances the resilience and continuity of business processes in virtual entrepreneurship.

KEYWORDS: virtual entrepreneurship; digital transformation; entrepreneurial infrastructure; managerial approaches; entrepreneurial ecosystems; economic instability; business resilience.