TOOLS FOR MANAGING SUSTAINABLE INNOVATIVE DEVELOPMENT OF ENTERPRISES IN ORDER TO INCREASE COMPETITIVENESS IN THE CONDITIONS OF THE STATE’S EUROPEAN INTEGRATION COURSE

Abstrakt

INTRODUCTION. The basis of sustainable development management for enterprises to increase competitiveness in the context of the state's European integration course is the involvement and development of intellectual resources of personnel, which is the basis of the competitiveness of integrated business structures. The rules for managing sustainable development of enterprises are created on the basis of defining a certain toolkit that is appropriate for the state of development in economic, social, and environmental subsystems of activity. The management toolkit makes it possible to formulate the current problem of enterprise activity and predict problematic aspects and development options. In accordance with the analysis and state of enterprises, more attention should be paid to the development of financial, social, and environmental subsystems. However, the development of measures aimed at improving this area can have a comprehensive positive effect on the level of competitiveness and positioning in the international environment. The toolkit for managing sustainable development of the choice of vectors for the European integration processes of enterprises in the future, taking into account the availability of resources and the state of the market.

THE HYPOTHESIS OF THE STUDY IS to form a methodological toolkit for sustainable development management of enterprises.

THE PURPOSE OF THE STUDY IS the feasibility and justification of the toolkit for sustainable development management taking into account the state's European integration course.

METHODS OF systematization, generalization, comparison, analytical, situational.

CONCLUSIONS. Sustainable development of enterprises is based on the principles of systemic and process approaches and takes into account the developed management tools to increase competitiveness in the context of European integration processes.

The developed tools allow modeling various strategies for sustainable development of business entities in a competitive environment and achieving sustainable development goals, taking into account the situational approach, available resources, effectiveness, etc.

KEYWORDS: European integration; European integration course; development; sustainable development; competitiveness; commercialization; reputation; strategy; sustainable development goals.