SOCIAL RESPONSIBILITY OF BUSINESS IN PREVENTING A COVID-19 PANDEMIC

Abstract

BACKGROUND AND OBJECTIVES. To build an effective market economy and democratic society, Ukraine needs to create a platform for dialogue between the government, business and civil society. Social responsibility of business is one of the key factors for building such a dialogue. The main problem of modern information support of social responsibility of business is the lack of a mechanism for its formation, which served as the basis for the improvement of methodological foundations for the formation of information support of social responsibility of business.

METHODS. The proposed system of parameters and criteria is the basis of a survey (using the method of hierarchy analysis), to assess the state of information support for social responsibility of business in the enterprises of the Kyiv region (Ukraine).

FINDINGS. A conceptual approach to the development of social responsibility in business has been formed, the implementation of which is based on the development of a methodological framework in three areas. The first one is implemented in the work by adapting the provisions of international standards of social responsibility. The second direction is represented by the development of the mechanism of formation of information support of social responsibility of business, which provides, on the one hand, monitoring in the implementation of quality assessment of information support of social responsibility of business, and, on the other hand, optimization of the process of formation of information on social responsibility of the enterprise for stakeholders. The third direction of the conceptual approach is implemented in the work through the formation of the relationship between financial and social reporting indicators, which promotes consistent disclosure of non-financial and financial information in social reporting for stakeholders, which in the context of the COVID-19 pandemic is of particular importance.

CONCLUSION. The formation of information support for social responsibility of business should be seen as a combination of three pillars: theoretical, structural and process. The implementation of the mechanism is aimed at unifying the structure and content of social reporting and meeting the information needs of stakeholders, the implementation of international standards of social responsibility of business, based on the results of evaluation of their provisions and the development of terminology of the fundamental categories of the "open society". Implementation of the methodological approach will allow to form the enterprise's development priorities in terms of social responsibility of business, minimise conflicts of stakeholders and ensure the formation of interrelation between financial and social reporting indicators.