FORMATION OF AN INFORMATION TECHNOLOGY PLATFORM TO SUPPORT AND DEVELOP THE HOTEL BUSINESS

Abstract

BACKGROUND AND OBJECTIVES. The issue of providing the sphere of hotel business with information resources and improving the information support system is relevant, requires new solutions to increase the competitiveness of hotels and similar accommodation facilities at the national and international level.

METHODS. Methods of scientific research are general scientific and special methods of the research: abstract-logical method – for substantiation and specification of basic positions of information support of hotel business development; at the analysis of social phenomena and specification of economic essence of categorical row, dialectical-logical – for determination of presence of synergy effect from forms of network organization of information-technological platform by adding various subjects to development of hotel business.

FINDINGS. The hypothesis of the scientific research is to model the conceptual foundations for creating an information technology platform that aims to add to the development of the hotel business of different subjects.The aim of the research is to substantiate theoretically the elements of formation of the information-technology platform for support and development of the hotel business.

CONCLUSION. It has been substantiated that as a result of using the platform, consumers will be able to access the necessary range of information about the hotel business. The proposed platform should include an element of an alternative booking system, where the consumer has the ability to independently select the necessary hotel or similar accommodation fixture, get reservation services, specify the type of room, date, book accommodation online and receive confirmation. In addition, guests (customers) will be able to communicate and exchange information, including everything that relates to specific requirements and personal needs. Hotels will be able to collect data and various information about their clients and to analyze their wishes, which will allow personalizing the services for each individual client. This can be the basis for the formation of a loyalty program for hotels and similar accommodation facilities, providing customers with an incentive to become a repeat customer and consumer of the hotel visited.