THE USE OF BUSINESS MODELS IN SOCIAL ENTREPRENEURSHIP

Abstract

Introduction. The phenomenon of social entrepreneurship as an element of market society acts as one of the most significant components of a modern economy. The attempt to solve socially significant problems on the basis of entrepreneurship demonstrates that such a decision may be more effective than the use of stamped mechanisms of the state or public organizations. Social entrepreneurship is aimed at solving social problems by «entrepreneurial» methods, extenuating social tensions, initiating the blurring of intersectoral borders, aimed at satisfying the needs of the population and, as a result, capable of assuming certain functions of the state, regularly communicating with it.

Hypothesis of scientific research. It is assumed that the scientific combination of the three main components of social entrepreneurship: entrepreneur activity, public participation and solidarity will allow a new way to solve the actual socio-demographic and socio-psychological problems; to reduce or prevent socio-cultural and existential risks of social entrepreneurship in the Ukrainian context.

The aim of this research is to explain the most expedient model of social entrepreneurship in the Ukrainian context and the determination of the specifics of its use.

Methods of investigation: the method of taxonomy – for the analysis of the main stage of evolution and classifications of business models; the method of cluster and factor analysis – to clarify the main components and tools of the business model of social entrepreneurship; modeling the future based on scenario building – to predict the likely socio-cultural and existential risks of social entrepreneurship.

Results: features of social entrepreneurship, its place and role in the social-economic system; sources and motives of the emergence of social entrepreneurship; the specificity of the formation of business models in social entrepreneurship; substantiated signs and criteria for the development of the typology of business models in social entrepreneurship; the institutional features of forming different types of business models in social entrepreneurship are revealed.

Conclusions: the taken research on the conceptual aspects of social entrepreneurship has made it possible to find out the theoretical understanding of the peculiarities of the functioning and development of social entrepreneurship subjects and to identify the specifics of the formation of various types of business models in social entrepreneurship. Using the most optimal model will help to improve the efficiency of management of social entrepreneurship firms, which in turn will contribute to the increase of the overall social impact through replication and dissemination of successful, sustainable business models.