METHODICAL PRINCIPLES OF TYPOLOGY OF PASSENGER CARS REGIONAL MARKETS

Abstract

Introduction: The market of cars is an important indicator of the socio-economic well-being of the population, since the purchase of a car, as a rule, marks the achievement by individuals of full satisfaction of primary needs and stability in cash receipts. At the same time, conditions for the functioning of the passenger car market differ considerably in the regions, which complicates the effective management of the development of the passenger car market at the national level.

Hypothesis of scientific research. It is assumed that the functioning of regional markets for passenger cars is largely determined by the influence of certain indicators of socio-economic development of the regions. Identification of the availability, nature and strength of the impact of indicators of socio-economic development of regions on the functioning of regional markets of passenger cars will improve the efficiency of management of the development of the national market of passenger cars.

The purpose of the article is to develop the methodological principles of management of the national market of passenger cars through the development of methodical tools for the typology of regional markets of passenger cars.

Methods of research: method of expert poll – to determine the list of indicators of socio-economic development of regions that influence the functioning of regional markets of passenger cars; the method of theoretical generalization – for the formation of the methodology of typology of regional markets of passenger cars on the most significant indicators of socio-economic development of regions.

Results: the methodology of typology of regional markets of passenger cars was developed, which provides clusterization of passenger car markets at the regional level by types: "production oriented market", "socially oriented market", "trade-oriented market", "financially investment-oriented market", "innovative oriented market"," mixed market".

Conclusions: the development of methodological tools for the typology of regional markets of passenger cars contributes to the further development of methodical principles of management of the national market of passenger cars in the direction of strengthening the target direction and, thus, increasing the effectiveness of managerial influence on the processes taking place in the market of passenger cars on the meso-, and at macro levels.