CLOTHING MODELS’ FASHION SHOWS OF THE UKRAINE SEWING ENTERPRISES IN 1940–1960s

Abstract

The purpose to investigate the peculiarities of the development of fashion shows of the 1940-1960s  in  Ukraine  based  on  archival materials.
Methodology. In the recearce of materials and  visual  sources  historical,  visual-analytical  methods,  art-compositional analysis of products were used. Results. On the basis of archival materials, the demonstrations of clothing models that took  place  at  the  sewing  and  profile enterprises of light industry of Ukraine from the mid-1940s to the end of the 1960s were studied.  An  artistic  and  compositional analysis  of  clothing  models,  which  were demonstrated at fashion shows, was carried
out. Samples of models of men's, women's and children's clothes made by the sewing enterprises  of  the  USSR  in  the  specified years are  resulted.  The analysis of  clothing models is performed in order to determine the main fashion trends in the period under study.  An  overview  of  the  plots  of  film periodicals  of  the  1940–1960s  is  given,  in which the finished products of light industry. The  formation  and development  of  fashion  shows  for  adults and  children  at  sewing  and  specialized enterprises of Ukraine in the 1940–1960s of the  twentieth  century  on  the  basis  of  the study of archival materials is considered.
Practical  significance.  The  collected materials and their analysis made it possible to trace the formation of  fashion shows at the sewing enterprises of the Ukrainian SSR in  the  1940–1960s  and  provide  a compositional-constructive  analysis  of clothing models. The results can be used in
teaching disciplines related to the history of costume  and  fashion,  as  well  as  in  further scientific research.