PECULIARITIES OF THE FORMATION OF THE DOMESTIC MODEL OF CORPORATE SOCIAL RESPONSIBILITY IN INSTITUTIONS OF HIGHER EDUCATION

Abstract

Despite the fact that corporate social responsibility is in its infancy in Ukraine, during the difficult war years, it is possible to state an increased public interest in the formation of specific models of it in higher education institutions. The article presents the results of the analysis of the historical and modern conditions of the formation of the economic nature of corporate social responsibility. The category and features of the formation of the domestic model of corporate social responsibility in higher education institutions are determined. The practice of applying corporate social responsibility was studied based on the comparison of the main concepts of CSR development in the global and national economy. The historical and modern conditions of the formation of the economic nature of CSR have been determined, it has been possible to reveal the presence of steady progress, which is embodied in the successive change of various approaches, the emergence of a new and filled with new content of the basic categorical apparatus, alternative solutions to the tasks of socially responsible development, the historical trend of which is manifested in the reduction of the level of "normativity", shifting the emphasis from general philosophical and moral aspects to managerial aspects, forming a new paradigm "principles → processes → results" based on pragmatism. The prospects for the development of the domestic model of corporate social responsibility in higher education institutions are outlined. It was determined that the domestic model of corporate social responsibility in institutions of higher education is at the stage of formation, the factors restraining the formation of CSR are systematized, in particular, the state of war, the lack of state stimulation of CSR initiatives, the weakness of market institutions and the absence of clear regulatory and legal regulation.