THE STOCK MARKET IN THE CONDITIONS OF THE DIGITAL ECONOMY

Abstract

Digital technologies are making stock markets more accessible to a wider range of investors through electronic trading platforms and mobile applications. Electronicization and automation of processes contribute to fast and efficient conclusion of agreements. The development of digital technologies opens the way to new financial instruments, such as digital assets, tokenization and smart contracts on the blockchain. The emergence of fintech companies and startups in the field of finance stimulates competition and accelerates innovative development in the stock market. Digital technologies reduce geographical barriers and allow investors from all over the world to easily participate in trading in various stock markets. Access to advanced analytics and real-time information makes the market more transparent and informed for investors. Along with the benefits come challenges, such as cybersecurity and the volatility associated with high-frequency trading. Security and settlement are important aspects of this process. The use of artificial intelligence and big data analysis in asset management allows you to create more accurate strategies and forecast market trends. The use of blockchain technology allows for the creation of decentralized systems of asset distribution and transactions without intermediaries. Big data analytics and artificial intelligence contribute to the development of new approaches to data processing and analysis, which allows a better understanding of market trends and more informed decisions. Fintech innovation and digital technologies are creating a new ecosystem where financial institutions, technology companies and startups collaborate to create and implement innovative solutions. There is growing attention to ethical issues related to the storage and use of personal financial data, as well as the responsible implementation of technologies in the market. In general, the impact of the digital economy on the stock market is significant and leads to changes in the structure and functioning of financial markets, creating new opportunities and posing new challenges for investors and market participants. The findings indicate that the digital economy not only changes the way stock markets operate, but also creates unique opportunities and challenges for participants in this environment. Innovations in technology and approaches to financial management set new standards for efficiency and competitiveness in the stock market.