DIGITAL INCLUSION: FINANCIAL AND MARKETING ASPECTS

Abstract

In the presented work, the main aspects of the formation of digital inclusion are considered and the main influencing factors, such as financial and marketing factors, are determined. It is these factors that have a significant impact on the inclusiveness of economic processes and the establishment of digital inclusion in society. The purpose of the presented work is to determine the main elements of the formation of digital inclusion, to study the factors influencing the inclusiveness of economic processes, to determine the main essential factors that have an impact on the formation of digital inclusion. Also definition of financial and marketing component in digital inclusion. The main methods of research in the presented concern were: methods of analysis and synthesis to determine the main components of digital inclusion, methods of deduction and induction to determine the factors influencing the formation of digital inclusion, a graphic method for visual display of the presented research results. Financial and marketing aspects are an integral part of digital inclusion and have an important impact on its success and effectiveness. Digital technologies provide new opportunities for promoting products and services, attracting target audiences and increasing sales. Digital marketing allows businesses to increase their visibility online, use social media, content marketing and other tools to communicate with customers. The use of digital marketing tools allows you to collect and analyze data on customer behavior, their interest in products and advertising campaigns. Digital inclusion requires investment in modern technologies, software, equipment and infrastructure. This allows businesses to improve productivity, efficiency and competitiveness. Financial aspects of digital inclusion include various financial aspects that help ensure the availability and use of digital technologies and Internet resources for all segments of the population. To ensure digital inclusion, it is necessary to provide funding for the development and modernization of communication infrastructure and access to the Internet. This includes the development of networks and high-speed Internet in rural areas, compliance with the principle of "non-shadow" zones, as well as reducing the cost of Internet access. The implementation of digital inclusion projects requires funding from the state, international organizations, the private sector, and charitable organizations. This will help support the creation and development of digital infrastructures, digital education projects and other initiatives promoting digital inclusion.